Removing stigma. Elevating voices.

Purpose and Values

A social impact project organization educating people, empowering voices, and removing the stigma attached to Invisible Conditions.

We seek to drive social change and break down barriers through digital publications, workplace training, and community engagement.

Invisible Condition was formed from our shared values and core beliefs in:

Curiosity

Seeking knowledge by asking questions with sensitivity and listening with respect.

Connection

Creating community by spreading awareness so that nobody feels alone.

Compassion

Having concern for the suffering of others and wanting to help.

Our Story

Invisible Condition was founded in 2023 by Tim Reitsma as a result of his personal challenges dealing with Crohn’s Disease, both at home and in the workplace (read his story here). Through his journey, and talking with others who struggle with the stigma of invisible conditions, he saw a need to drive social change, educate others, and redefine the term “normal”.

Did you know: One in four Americans and Canadians live with a disability?

When we look around at our family, friends, classmates, and colleagues, there is a high probability we know someone with an invisible condition, but we don’t know! Often, people choose not to share their story because of fear:

  • Fear of judgment

  • Fear of discrimination

  • Fear of shame or embarrassment

  • Fear of disbelief

  • Fear of ____________


Invisible Condition Defined

An invisible condition is a non-apparent illness or health condition (physical or mental) that isn’t apparent, or obvious, to someone else. Invisible conditions may include, but aren’t limited to: Autoimmune disorders, Mental illnesses, Neurodiverse conditions, Chronic pain or fatigue, Mental or physical traumas, Cancers, or Brain injuries.

Our dream at Invisible Condition is a world where those of us with invisible conditions can live and work without fear.

Let’s stop hiding.
— Tim Reitsma

Meet The Team

  • Tim Reitsma, Founder and CEO

    Tim Reitsma

    FOUNDER, CEO, BOARD CHAIR

    Tim is a skilled leader with over 15 years of strategy, operations, HR, digital content and podcasting experience. He has held various senior leadership positions in industries including media, manufacturing, and clean-tech. He also co-founded a leading HR and leadership publication called People Managing People where you can find his original articles and past podcast episodes.

    Tim is always up to collaborate with organizations that are determined to normalize invisible conditions in their workplace through workshops, speaking, or presentations. He has previously worked with Squirrel Systems, Change Grow Live Coventry, Spark Creations, and various educational institutes.

  • Tania Reitsma, Board Member

    Tania Reitsma

    BOARD MEMBER

    Tania was born and raised in Vancouver, BC, Canada. Not only does Tania live with an invisible condition—Ankylosing Spondylitis autoimmune arthritis—she has also played a significant role as a caregiver during Tim’s journey with Crohn’s disease.

    As Tim’s wife and mother of their two young kids, Tania’s got a lot on her mind about the topic of invisible conditions. She believes in the importance of self-advocacy when it comes to the effective management of personal health. She also believes that every individual has the ability to help someone else, by sharing their story, lending a helping hand, or providing a soft shoulder to cry on.

    What does Tania do when she’s not busy wiggling around in her chair because of her sore back? As a freelance copywriter and blog writer, Tania helps small businesses communicate their unique brand stories and values—in ways that resonate with their target customers.

    Outside of work, Tania likes to lift up her community and local merchants in her neighbourhood through her Steveston People Blog and Podcast.

  • Michael Gibbons, Board Member

    Michael Gibbons

    BOARD MEMBER

    Michael is a growth advisor and consultant with extensive experience in sales, marketing, and product strategy; organizational and corporate development; and business operations.

    He has held various senior leadership positions in the technology and manufacturing industries, most recently as the Vice President of Product at ChopValue.

    After much soul-searching Michael made the decision in 2018 to leave the corporate world and help other companies mature, grow responsibly, and live true to their values. When he's not working he spends time with his family and his dogs, and enjoys skiing, biking, and the outdoors.

    Michael is guided in life by his deeply-held beliefs in connection, curiosity, humour, empathy, and honesty.

  • Tamara Wilson, Board Member

    Tamara Wilson

    BOARD MEMBER

    Tamara is a Human Resources expert with over 20 years of experience across various industries. She focuses on building positive workplace cultures and improving organizational performance through strategic HR initiatives. As an Executive Coach and certified INSIGHTS Discovery Practitioner, Tamara excels in unlocking individuals' potential, achieving both personal and professional growth.

    Tamara's ability to build strong relationships at all organizational levels has been crucial in driving transformative change and promoting an inclusive and collaborative environment.

    Driven by a passion for meaningful HR innovation, Tamara leverages data and technology to enhance processes and support employee empowerment. Her commitment to fostering environments that encourage both professional and personal development highlights her focus on the human side of business.

Partners

  • We are a health tech startup founded by health consumers on a mission to democratize health breakthroughs for every single person. Breakthroughs can be anything from pharmacological and medical breakthroughs, to habit and lifestyle breakthroughs.

    As a patient-first organization, we are committed to providing free health information for everyone.

    Turnto is made to help everybody with a chronic health condition to stay effortlessly up to date in just 5 minutes.

  • When we are first diagnosed with a chronic illness - we are not equipped with the information to manage it. There is no magic pamphlet with answers to all the questions we have. We’re often told - ‘there is no cure, good luck, and goodbye’

    Your appointment may have come to a close, but you do not. A new journey begins, but there is no map to navigate it. The burden is on us - as patients - to understand how to manage our illnesses.

    Despite 1 in 3 adults globally suffering from multiple chronic conditions; medical information and interventions are not easily accessible or readable - let alone the decision-making of what to do.

    Research states that it takes an average of 12 years for medical research to translate into medical interventions.

    For those of us who live with chronic illnesses today - this is too long.

    We want to transform the search experience from years into minutes.

    We made Turnto to speed up and democratize medical information for every health condition. We do this by capturing health breakthroughs from consumers and professionals; translating medical literature in real time; and nurturing a collaborative community that actively validates and shares results.

    – Jess

  • I started Turnto after our family was told there were “no treatment options” to help our son living with a rare type of Cerebral Palsy.

    So of course - I did what we all do - and turned to good old Doctor Google, and discovered the amazing world of private Facebook groups. I remember finding this blog late one night, of some family trying an orthopaedic suit. I was so desperate to try something - I just ordered this piece of equipment on the spot. Until that day, our son couldn’t sit. We put it on, and he sat for the first time. We took the suit off and he kept being able to sit. That was the moment we knew that there were things we could do to dramatically help our boys’ lives. But it was on us to find them.

    And so began this epic quest to find more treatments for our kids. The crazy thing is that we did. The things we were learning were already in the medical literature once I started digging.

    But you see, our family story is incredibly common.

    You know the ones facing cancer, some random autoimmune condition, or have a family member with a neurological condition. Patients cannot find cutting-edge treatments without becoming full-time researchers.

    These are the stories our community has experienced:

    “Every single day I log into facebook and scan all the comments. In case someone mentions a new treatment I have never heard of”

    “It’s really hard to gauge the credibility of things we find on Facebook and Instagram”

    It takes those who care the most about this, to disrupt this ineffective and broken system.

    I started Turnto so that we don’t have to go through years of personal research to find a handful of life-changing treatments. We want everybody to have them now.

    – Jess

  • Living with a health condition can feel like you’re alone riding a rollercoaster, but this community that Tim is building with Invisible Condition provides a safe space where anyone can come to feel heard and supported.

    A community where people feel comfortable sharing their experiences and lessons learned is an invaluable resource. ‘Invisible conditions’ are particularly hard because sometimes medical professionals don’t have the knowledge to diagnose; sometimes we doubt ourselves because they are not ‘obvious’ like other common health issues; other times it’s the lack of public awareness, the confusion of family or friends; and most of the time it’s the difficulty in articulating what we’re going through. Access to other people’s experiences not only normalizes these conditions but also equips us with language and lessons to use in our own journey.

    Support is so essential to have along the way - whether it’s support from friends and family, health providers, or strangers you connect with on the internet! It’s important to have good people by your side as you navigate the daily challenges of living with a chronic health condition.

    – Jess and Ally

  • Firstly, I’d share my tips on managing my boundaries and communication with others - mainly by identifying who needs to know and how much they need to know. I find using quantitative analogies works really well, especially using percentages for energy:

    Most people wake up with 100% battery; whereas I would typically wake up with 10% - which means there is much more weight in deciding which tasks I complete that day (e.g. cooking, showering, calling a friend). These are tasks that others often don’t think twice about but require a large portion of my daily energy.

    Mentioning widely recognized devices helps too - I find sharing that I often use a wheelchair helps people understand the severity of my illness and helps paint a picture for them of my day-to-day reality.

    Secondly, I’d emphasize recognizing that it’s not your fault. I really like the advice of separating me from my illness. Instead of saying ‘I can’t go out today’, I’d say ‘My body can’t do that today’ or ‘My symptoms are preventing that today’. This helps remove the blame from the person and puts it where it belongs, on the illness. When you have an energy-limiting illness, there are a lot of “can’t do’s” that are simply out of your control.

    – Ally

  • To have an open mind, empathize, and just listen.

    Everybody has a different role to play - but these common principles apply everywhere.

    For clinicians and medical professionals - be open to admitting when you don’t know something, be willing to try new things, and proactively learn about chronic illnesses. There are many resources and charities, that share educational resources on invisible conditions.

    For the government - be more empathetic with marginalized communities affected by your policy change or lack of action. The impacts of Long Covid on the economy range from $3.6B - $2.6T/year. The demand is clearly there but very little action has been taken.

    For the general public - be kind and listen. I often meet people who respond with their own stories as a way to relate to my illness - however, when these stories are of day-to-day inconveniences, they can come off as dismissive and invalidating of our experiences. It’s enough to simply lend an ear, and affirm that sometimes these things just suck.

    – Ally

  • Baby Bean Consulting supports women who are going through a miscarriage, pregnancy after loss, or have experienced birth trauma. How we help is through medical advocacy, healthcare system navigation, and care coordination.

    We are registered nurses who are passionate to see women receive the best care possible in some of life’s hardest seasons. We combine our professional experience and knowledge with personal, lived experience to make a difference.

  • We bridge the gap in our medical system whereby some women are not afforded the time and compassionate care they need in complex medical moments.

    There are too many stories of women who have experienced a miscarriage, pregnancy after loss, or birth trauma, and have been left to figure things out alone. Baby Bean is the much-needed advocate for our clients, helping coordinate their health services after a loss, and making sure they feel empowered and informed to receive the best possible care.

    The reality is that 1 in 4 pregnancies end in a miscarriage, complicated pregnancies happen, and birth trauma is not uncommon.

    Baby Bean was founded to be the support that simply did not previously exist (see below!).

  • I recall my husband telling me that throughout our journey and losses, he watched me fight so hard for the care that I needed. But even with my background of being an RN and knowing our healthcare system intimately, I barely had the energy or mental capacity to figure it all out while in my grief.

    It wasn’t until much later, after I had helped several of my girlfriends through similar unfortunate seasons, that I was inspired to be the change. You should not need a medical background or have previous lived experience to receive the care you deserve. This idea played a huge role in inspiring me to launch Baby Bean Consulting.

  • Pregnancy loss is a form of invisible loss, and we need to bring more awareness to it! Too often, people would look at my current family (of me and my husband, and our two little kids) and comment “how sweet” or “What a perfect little family!”. What they can’t see is the years of heartache, blood, tears, and agonizing pain as we lost baby after baby while trying to grow our family. This experience is not unique to just me and my husband; so many families have had to endure this invisible loss…and we need to be okay talking about it!

  • Together, we are stronger. And to come together, we need to start by bringing awareness to the invisible condition / invisible loss – share your stories! Then we can start forging community connections and build on the advocacy piece, to push everything forward.

  • Living by example and allowing others into our experience of living with an invisible condition/loss can be powerful.

    My daughter, while only five, has witnessed our losses and our healing and our whole journey. And as parents, we have been intentional to include her in that story. It was her siblings. It is her story too. For her to comprehend what a miscarriage is, and to have tangible ways of showing up and showing compassion and loving on our friend who's gone through a pregnancy loss because she's seen us go through it – that is something that is breaking the stigma for her generation.

  • Peak Performers is a nationwide nonprofit staffing and recruiting agency that believes in people's abilities. We were founded with the mission of “setting a higher employment standard for people with disabilities.”

    We are a revenue-funded nonprofit staffing agency that seeks qualified talent with disabilities and matches it with disability-inclusive employers. We provide temporary staffing and direct hire recruitment services.

    Our typical roles include administrative assistants, accountants, auditors, contract specialists, project managers, attorneys, customer service representatives, and various specialized IT roles. Job seekers and employers can learn more by visiting peakperformers.org.

  • People with disabilities experience an unemployment rate that is double the national average. Furthermore, many people are afraid to self-advocate or request accommodations. Peak Performers is seeking to level the employment playing field by helping clients find great talent while simultaneously helping job seekers with disabilities find professional roles. In doing so, we’re normalizing what it means to live and work with a disability.

  • As a person with a disability, my journey is very similar to others: I tried to cover it up and was afraid to even consider myself as a “person with a disability.” The first time I turned on subtitles in college it blew my mind how much I was missing! Like many, I felt shame and fear and wanted, more than anything else, to just be “normal.”

    Over time, I’ve grown to appreciate my disability. Through adapting to a world not made for me, I’ve developed a unique set of skills and lived experiences as a result of it.

    I’ve been with Peak for almost 7 years and started as a recruiter. Over time, I’ve come to champion the mission. Along with my partner, Erich Butler, we lead much of the thought leadership, marketing, and external communications. We look at our roles as changing the world one job at a time.

  • Tim’s podcast is a fantastic representation of the disabilities we don’t see. Here at Peak Performers, we find that 90% of all disabilities are invisible and many of those who live with them go without their voices being heard. Tim amplifies the voice of those who have been quiet too long and advocates in a professional, positive manner.

  • Disability inclusion and advocacy is not someone else’s problem: it starts with you. You don’t need a huge following, a spot on the top of the org chart, or a big paycheck to advocate for people with disabilities. It all starts with talking about and normalizing disability at work and at home.

  • By talking about disability, we remove the fear that’s associated with it and collaborate to make us all more effective in our jobs and empathetic towards others.

    Accommodations aren’t scary and accessibility just makes business sense! Furthermore, people with disabilities are people first and people with tremendous abilities!

    When we normalize talking about invisible disabilities–and disabilities on the whole–we allow all of us to bring our whole selves to work and ask for what we need to be successful.

What People Are Saying


Dr. Briar

“You guys are both amazing. I read the IG story and Tania’s as well. You are both so positive and kind and wonderful. Sharing your stories will provide comfort to many. Tania, I am going to keep yours on hand for my mom’s that struggle.”

BoyMama9, Apple Podcasts

Really important subject!

We all need to learn more from Tim, love this podcast, his passion for the subject shines through. All HR professionals and management should listen to it.

Dr. Natasha

“I just spoke with someone based in New York who heard me speak on your podcast and she said that there was just something that she resonated with and was in tears within the first few minutes of listening.

Thank you for the work that you do. You are making a difference in people’s lives. ”

AnonymousAndrewPodcast, Apple Podcasts

Phenomenal podcast!

“I have an invisible condition. While it may be considered not a physical illness it is a disease, nevertheless, and it’s called alcoholism. A very good friend of mine has an undiagnosed illness that she has been battling for more than 5 to 7 years. she has been to more doctors in the past five years then I probably have my entire life and I am 60. The point being is finally someone has stepped up to talk about this silent enemy that so many people have of which some have stigma attached to them or shame or they just suffer silently. I want to thank Tim for coming forward and sharing his story. I think this podcast is way overdue. I would give this show 10 stars if I could.”

We’d love to hear from you! If you have a story to share, are interested in writing, or are curious about becoming a corporate partner, please reach out!